During the holiday season, so many of us make our New Year’s Resolutions. For diet, fitness and smoking cessation marketers, it’s prime time to gain new customers. As I read an article in my AARP Bulletin (yes, I’m in that group now…and proud of it!), the headline caught my eye. It was, “Life Reimagined – Having Trouble Meeting Health Goals? Consider Hiring Your Own Coach.”
It was written by Christina Ianzito and the word “coach” was obviously what attracted me to read on. In the article, there were a few keys to picking the RIGHT coach that I believe are critical, whether you’re looking for motivation to shrink your waistline with a health coach, or increase your bottom line with a business coach, like myself. First, make sure that your coach has been certified through an accredited program.
Next, meet the coach before you commit to an engagement. Thanks to technology, this is easy to do, even if your coach is far from your locale. Also, ask for a free introductory session to ensure you’re compatible and make sure the coach’s specialty fits your needs. And finally, the coach you choose should be laser-focused on your goals with a concrete plan to reach them. Good advice! Here’s to a great year.
Stephen
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