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It’s That Time of Year…
During the holiday season, so many of us make our New Year’s Resolutions. For diet, fitness and smoking cessation marketers, it’s prime time to gain new customers. As I read an article in my AARP Bulletin (yes, I’m in that group now…and proud of it!), the headline...
My Friend, the Announcer
A close friend and business associate has a background in radio and television announcing. He is a marvelous public speaker, and people always comment on this “gift” he has. However, as he has told me confidentially, he was not always that eloquent. In fact, at one...