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When this crisis is over, where do you want your business (and yourself) to be? Consider this an opportunity to move toward something better.

Begin by setting an appropriate time horizon to focus on. It might be three months, six months or even longer. Choose a date when you can imagine you’ll be completely on the other side of this crisis.

With this date in mind, think about how you want your business to be situated in terms of your products and services, your customers, your finances (revenue and expenses) and your employees.

You might decide you want everything to go back to normal, where it was before the crisis. Or you might foresee changes in some or all the above.

This is an envisioning exercise. You need to see past the crisis to the way you can best imagine circumstances will be. You might need to consider multiple scenarios. In each one, decide what role you want your company to have, where you want it situated, and any changes you wish for how it runs.

For many, this is a great opportunity to impact your future.

To quote John Lennon, “You may say I’m a dreamer, but I’m not the only one.” I’m here; reach out!


Image by Ogutier from Pixabay