In Part Five, I suggested that you’ll need to devise a series of triggers and actions. Triggers can be a date, a metric, or some external event. Here are a few examples of triggers:
- You set a specific date to look at various sales and production metrics.
- You set a specific metric, like a sales number, that dictates action no matter when you hit that number.
- An external event could be something you anticipate, such as a government edict or a change in the circumstances.
For each trigger, you’ll devise a course of action, depending on the trigger. Again, doing this ahead of time helps ensure your decisions are based more on metrics and less on emotions.
Now is a great time to begin this exercise with the help of others you trust and rely on. To gain the most from brainstorming, consider this:
- Make sure everyone involved is clear on your future goal.
- Actions should always be aligned with your values and brand.
- For every action, there is most likely a need for a communication plan for the impacted parties.
This is a time to be conservative. The very nature of a crisis is unknown, as we’re now seeing.
For most of us, once we begin the process of planning, somehow, almost magically, we begin to feel better because we are at least gaining some control.
Need a sounding board? I’m all ears!