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It happens to all of us. Someone else spots something that you just didn’t see, even though it was right in front of you…and maybe had been there for quite some time. In different ways, this can happen in our personal as well as our business lives.

Here’s a real example from one of my clients. He had excess inventory that according to him was just taking up valuable space. He saw it as clutter and was ready to simply dump it to cut his losses and allow more room and a neater look for his re-vamped operation since the pandemic began.

As his coach, I began questioning that strategy and suggested that before he simply trashed everything, he should try selling it as used materials. He told me that he had thought about doing just that on eBay but felt that it would be a hassle and not yield very much of a return for all the effort required. Knowing him as a bit of a procrastinator, I was somewhat relentless. He resisted but eventually, I asked him to simply humor me. After all, what did he have to lose?

Well, you guessed it. Not only did it sell quickly, but he discovered an entire new channel of distribution. And his company was able to pay off a $60,000 loan in less than two months.

This is one of the advantages of getting an impartial person involved in your business. Because we all get comfortable viewing things and doing things a certain way, it’s easy to miss opportunities to make changes that could yield different results. An outside perspective in this client’s case took a business from red into the black, practically overnight.

Ready for someone to possibly point out a gold mine that could be right at your fingertips? If so, let’s talk!