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His words, “Most people overestimate what they can do in one year and underestimate what they can do in 10 years,” parallels what I often experience with new clients as a business coach.

Many business owners come to me frustrated with their current results. As we talk, it becomes obvious they’re looking for a quick fix.

In my experience of running businesses for over 40 years, a quick fix doesn’t work for a sustained change. However, “A lot of little successes add up to the larger successes.”

A long-time client of mine owns a fitness company and when new prospects come to him and say, “I’m getting married and I need to lose a quick 10 pounds,” or, “I want to have a ‘beach body’ by the summer,” he tells them that they came to the wrong instructor.

He explains that dropping weight quickly is unhealthy and non-sustainable. That’s why there are so many fad diets out there. They only work for a short time and then people move on and try the next one.

He believes in a comprehensive body program that addresses your Mind, Body, Recovery, Nutrition and Sleep Habits. His program involves Behavior Modification and it’s about changing your lifestyle habits for the long haul.

It’s not easy to do and it doesn’t happen quickly, but over time, it works and with the proper discipline and commitment, it can continue working forever.  

This approach is very similar to “Systemizing your Business Disciplines and Activities,” which “The EMyth” author Michael Gerber recommends for successfully running a business.

You need to understand the principles of business: Leadership, Finance, Branding, Management, Customer Fulfillment, Lead Generation and Lead Conversion to maximize your results. Or you can just “wing it” and hope for the best.

Don’t overestimate what quick fixes can do. Lay out a longer-term plan with both short and long-term goals, and I guarantee you’ll be less frustrated and a lot happier with your results.


“Bill Gates @ the University of Waterloo” by batmoo is licensed under CC BY-SA 2.0