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Here’s an observation about telling prospects about yourself. For most of us, there’s a natural tendency to only focus on the positives. That certainly is important.

After all, before I do business with someone, I want to make sure they have the expertise I need and a track record of working with others with similar needs. However, don’t be afraid to talk about your failures. I certainly have my share of both wins and losses and have begun observing something that I believe has merit.

When I explain why I have the experience to be the perfect business coach, I think that people somewhat discount that like a certain amount of hype. However, when I talk about mistakes that I’ve made or periods in my life when things were not exactly going my way, I notice more engagement.

Candidly, we have all failed at certain points in our lives, whether we want to admit it or not. However, when people hear someone openly admit their mistakes, including some poor business decisions, I think they may better relate to that person, not only as a human being but also as a potential trusted ally. Think about it…give it a try and let me know how it goes.